90% of AI products today are “endless carts.”
We simply add AI to old flows:
— We add AI to CRM, which still looks like Excel
— We create interfaces that require prompt engineering just to perform one simple action
— We embed “assistants” that can't do anything without clear instructions
This is not the future. It's the convenient past with new stickers.
In his article, Pete Koomen writes: AI is not just a tool. It's an opportunity to rethink the very logic of the product.
And here's the important thing:
— An AI-first product is not when-you-click → it-responds.
— It is when-you-think → it-does.
True AI products must:
— A product with AI should not look like an old process with a voice assistant
— It should take away complexity, not just wrap it up
— And work at the level of intent, not buttons
As an example:
— A normal navigation app asks where to go and plots a route.
— A smart product knows that you have a meeting today and has already suggested the best departure option, taking into account traffic, rain, and your dislike of minibuses.
AI is not about “press → get.” It's about “I thought → it's ready.”
We already have everything we need for this:
— Contextual memory
— Action and even interface generation
— Automatic agents that go to the API for you
So why are we still drawing forms?
Perhaps the point is not to “add AI to the product” — but to abandon the product itself if AI can do it.
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