Petro Dudchenko

Designing AI products and the design systems behind them.

Hi, I'm Petro, a designer. I help teams turn complex AI into products that feel simple to use, from B2B platforms to consumer apps. I build the brand and the interface, plus the design system that keeps it all consistent as a product grows.

Beyond the screen, I train for Ironman 70.3 and Hyrox. I value the discipline of long rides and heavy lifts, balanced by good music on vinyl.

Experience

Head of Design/JATAPP2024-2025

Design across the brand, the website, the team, and the apps.

Lead Product Designer/MGID2021-2024

A dashboard redesign and the design system behind it, for a global ad platform. Task success went from 65% to 96%.

Senior Product Designer/Syndicode2020-2021

Product design for client teams at an outsource agency, web and mobile.

Senior Product Designer/MindStudios2019-2020

Outsourced products from first workshops to delivery.

Selected client work

Design Systems Lead/BIGVUClient

One design system for Figma, web, iOS, and Android. 40 components, kept in sync.

Senior Product Designer/AirshipClient

Product design for a complex B2B messaging tool.

Senior Product Designer/HitachiClient

Design for an app that watches factory floors with AI.

Product Designer/NVClient

A podcast app and web player for Radio NV.

See all projects

Archive

VideoComing soon

Writing

Good work gets trusted less once people see AI made it

A poster reading: AI made it, suddenly it is worth less. Two icebergs compared: without AI most of the mass hides underwater, with AI the same tip floats with nothing underneath

My watch tracks everything. Claude explains it

A sketched road cyclist speeds across an orange poster that reads: Garmin, Apple, and TrainingPeaks measure me. They measure, Claude reads it, code decides, I train

Publishing is not optional anymore

A purple poster reading: Publishing is not optional anymore, they cannot hire someone they cannot see. One orange figure walks to an open door while a long grey queue waits at a closed one

90% of AI products today are "endless carts."

A vintage engraving of an early steam carriage the size of a room, with a top-hatted driver up front and a bystander next to its huge wheel

We conducted a Performance Review...

An illustration of a man standing over a woman at a laptop, a speech bubble says Not this year, question marks hang over her head

See all my writing

Have a project in mind?

I help teams turn complex AI into products that feel simple to use. Book a call or drop me a line.