Design, discipline, and the long game.
I’m a design leader focused on building scalable systems, consistent brands, and intuitive digital products. Over the years I’ve led rebrands, launched large-scale redesigns, and built design systems that help teams move faster and deliver measurable impact. My work combines strategy with execution — from high-level product vision to detailed UI/UX improvements. Beyond design, I’m passionate about endurance sports. Training for Ironman 70.3 and Hyrox teaches me discipline, structure, and long-term focus — principles I apply daily in design leadership and product development.
