About me.

Design, discipline, and the long game.

I'm a design leader focused on building scalable systems, consistent brands, and intuitive digital products. Over the years I've led rebrands, launched large-scale redesigns, and built design systems that help teams move faster and deliver measurable impact. My work combines strategy with execution — from high-level product vision to detailed UI/UX improvements. Beyond design, I'm passionate about endurance sports. Training for Ironman 70.3 and Hyrox teaches me discipline, structure, and long-term focus — principles I apply daily in design leadership and product development.

Experience.

Beyond design.

Outside of work, I'm passionate about endurance sports — training for Ironman 70.3 and Hyrox — which keeps me disciplined and focused. I also enjoy cycling, fitness, music on vinyl, and spending time with my cat. These interests keep me balanced, inspired, and fuel my creativity in design and leadership.