If you want work to come to you, people have to know you exist.
I know a lot of really good people who spend months looking for a job. They are great at what they do. They just never post anything, so nobody knows them.
That is the whole problem. Plenty of people have real skills and still stay invisible, because they never show that work in public. The skill is there. The proof is not.
Without an audience, a job search goes like this. You open a job board, send your resume, and wait. Then you do it again. You are one of two hundred applicants. The company picks and you hope. The side with a line at the door sets the terms, and that side is not you.
With an audience, it flips. People reach out to you first. Not because you are better than everyone, but because they already know your work. When a chat starts with "we saw your posts", you are in a completely different spot. You are not one of two hundred anymore. You are the person they came to.
Posting is not showing off. It is a stronger position you build ahead of time.
A backup for the day you need a job fast and would otherwise take whatever comes.
It is not fair. People should be judged by their work, not their follower count. But that is not how the market works. Being visible is part of the job today, not a nice extra on top.
I get why a lot of people never start. Writing about yourself feels weird. It can feel like bragging, or like you have nothing to say. But really you just need to show how you think and what you make.
I am getting back to posting myself after a long break. I am not saying this because it worked out great for me. I am mostly reminding myself why it is worth doing.
Has a job or a project ever found you? Through a post, a comment, or someone who noticed you somewhere?