MGID

The objective was to develop a social media campaign to raise awareness about ocean pollution and engage the community in conservation efforts.

Web

Web

Feb 2021 - Jan 2024

Proces

  • Campaign Strategy: Defined target audience, campaign goals, and key messages. Developed a content calendar with a mix of educational posts, infographics, and call-to-action graphics.

  • Design Execution: Designed a series of visually compelling posts using a vibrant color palette inspired by ocean blues and greens. Created animated GIFs and short videos to highlight key facts and action steps.

  • Content Distribution: Scheduled posts across multiple platforms, using hashtags and engaging captions to increase reach and interaction.

  • Monitoring & Optimization: Monitored engagement metrics, adjusted content strategy based on performance, and responded to audience interactions to foster community involvement.

Outcome

The campaign resulted in a 60% increase in social media followers and a 200% increase in engagement, including shares and comments. It successfully raised over $10,000 for ocean cleanup initiatives through direct donations linked to the campaign.