At MGID, I led a large-scale redesign initiative that transformed the company’s digital products. The focus was on creating a more intuitive and consistent user experience, updating outdated interfaces, and aligning the visual style with modern UX/UI standards. This redesign not only improved usability but also strengthened MGID’s competitive positioning in the ad-tech industry.

Alongside the redesign, I oversaw the implementation of a comprehensive design system rolled out across all company products. It unified styles, components, and interaction patterns, enabling faster development cycles, greater scalability, and a consistent user experience. This foundation allowed teams to work more efficiently and ensured a cohesive visual identity across MGID’s entire product ecosystem.